Official
events such as tradeshows and conferences provide businesses lots of
opportunities to make deals and the right connections with their potential
clients. And for this reasons, it is no
rocket science that organizations that want to capitalize on making meaningful
new deals with prospective clients or customers must make use of such events to
the fullest. So, how well can you arrange a meeting or an event schedule
seamlessly? Well, the best answer for you here is a good meetings/events
automation system.
The
modern day meeting planners need to use meeting automation platforms such as
Salesforce which help to create valuable insights for data-driven decisions.
Meeting automation systems alleviate for event planners the pain of having to
rely on spreadsheets and emails which are usually cumbersome and susceptible to
errors.
Find
out more about the benefits of using meeting automation systems to manage your
business meetings or events:
They help with pre-event coordination
o It easy to track in advance who is
attending the event – meeting
automation systems like Salesforce, makes it easy for you to easily predict the
expected attendees for every conference or tradeshow you need to target on as
per the publicly available data. Now when you have the list of attendees in
advance you will have the benefit of knowing which hands you will be going to
shake hands with to make deals and connections with.
o Seamless scheduling – every user is usually given a
customized meeting link that easily syncs with the calendar featuring joint
meetings. This allows any prospect to easily select the time and location that
is perfect for their own unique circumstance.
o There is the benefit of just attending
more relevant meetings – these platforms makes it easy to know who is
attending the event, for this, event planners are able to shake hands with the
right person for the company. Basically, these automation platforms have
eliminated the once tedious and cumbersome work of having to surf one website
to the next looking for sponsors and speaker info.
On-Site Management
o Locations
and resources – the
meeting automation platform eliminates the issue of uncertainty that some sales
team members usually encounter. With automation platforms, marketing users can
allot specific meeting locations to sales representatives. This alleviates the
issue of double-booked locations.
o Easy
tracking of team performance – meetings that have occurred are easily and
quickly tracked and the notes can as well be reviewed.
Post-Event Analysis
Easily track event ROI – observe the events that help to drive
revenue to your company without having to use a calculator or the cumbersome
Excel formula.
Year-to-year performance of data – Easily compare how your business or
organization and the team perform year after year with clear data that’s easy
to digest.
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